51% of Gen Z now uses TikTok as a search engine. If you rank #1 for their questions with genuine help, trust is automatic. The sale follows naturally.

Most brands burn money on "cold" discovery—ads that interrupt. But Jun Na (Founder of Runtime Studio) argues for a "warm" layer: educational content that answers the questions your customers are already asking.

We sat down to discuss: • How to rank #1 for your brand's most important searches • Why "warm discovery" beats cold ads • The specific content formats that build trust at scale