Building Trust Before the Sale: How Runtime Studio Helps Brands Rank #1 on TikTok
51% of Gen Z now uses TikTok as a search engine. If you rank #1 for their questions with genuine help, trust is automatic. The sale follows naturally.
Most brands burn money on "cold" discovery—ads that interrupt. But Jun Na (Founder of Runtime Studio) argues for a "warm" layer: educational content that answers the questions your customers are already asking.
We sat down to discuss: • How to rank #1 for your brand's most important searches • Why "warm discovery" beats cold ads • The specific content formats that build trust at scale
How We Published 50 High-Quality Founder Interviews in 3 Months
Most media projects fail not because the stories aren’t worth telling, but because the process becomes too heavy to sustain. I wanted Mother of Success to be different — warm, casual, and fun. By prioritizing authenticity over perfection, I found a way to publish 50 rich founder stories in just three months. This is the workflow behind it.
